About The Team

Crystal Duncan, MBA, FMP | Owner & Cofounder


Crystal is an experienced sales leader with over 30+ years in the hospitality industry with extensive expertise in foodservice operations and food safety compliance. She has a passion for food production systems, “back of the house” operations, leading complex teams, and having a customer centric focus.

Most recent position held was Director of National Distribution Sales at Georgia-Pacific Consumer Products LP to direct the headquarter relationship for both US Foods and Sysco with a focus on sales growth and implementing innovative products with a sustainable outcome. Prior to this role, 10+ years were in a National Account role with Georgia Pacific leading healthcare GPO business. In this role, Ms. Duncan was instrumental in growing Georgia Pacific healthcare footprint with the two largest healthcare GPO’s in the National Account business segment. Crystal was recognized over her Georgia Pacific tenure with team excellence/sales achievement in 2008, 2009, 2010, 2011, and 2013. In 2015, Crystal was recognized for her sales achievement with Premier Inc. one of the leading GPO’s in Healthcare with Georgia Pacific’s President’s Club award.

Ms. Duncan also held the role of operator where she led multiple teams at Medical University of South Carolina, John Hopkins, St. Joseph’s Hospital, and Holy Cross Hospital. During her tenure as an operator, Ms. Duncan became a certified chef to enhance her portfolio skill as a dietitian. Ms. Duncan lead several winning sales teams at Alliant Foodservice and US Foods in the St. Louis, Boston, and Atlanta markets.

Ms. Duncan holds several memberships at associations within the hospitality industry including serving chair of AHF (Association of Healthcare Foodservice) from 2014-2015 and the current Diversity Inclusion ambassador for WFF (Women’s Foodservice Forum). Crystal has been a passionate contributor to WFF for 17+ years where she has been recognized as Volunteer Contributor of the Year in 2011 and nominated in 2014. Crystal served as a board member for MFHA 2006-2010 and has been a long-term member of the Academy of Nutrition & Dietetics for over 30+years.

Ms. Duncan dietetic education were completed at Louisiana State University with a minor in Food Science. Ms. Duncan holds two certifications as an FMP and certified HACCP practitioner.

Sharon Cox, MA, RDN, LDN | Owner & Cofounder


Sharon is a results-centered executive with over 30 years’ experience in the areas of food, nutrition, and wellness. As a licensed dietitian and educator, she has extensive knowledge of emerging science in health & nutrition, foodservice systems, staff development, and performance management. A proven visionary and strategic leader, she is recognized for driving operational growth, leading full-scale start-ups, spearheading change initiatives, and building high impact teams.

Most recently, Sharon was the AVP of Food & Nutrition at Carolinas Healthcare System (CHS). She led the newly created corporate division for food and nutrition services that served more than 23 affiliated hospitals, surgical and rehabilitation centers, nursing homes and other facilities in North and South Carolina. In her role, Sharon provided strategic direction and oversight for all CHS Food and Nutrition service level agreements for a budget more than $60M. She directly managed all clinical nutrition programs for the system.

Sharon is one on the pioneers of healthcare room service because of her early works at Memorial Sloan-Kettering Cancer Center (MSKCC) where she was the Food and Nutrition Director for over ten years. This groundbreaking room service model received national media headlines including coverage on Fox News, Crain’s New York Business, Food Management, Foodservice Director, and the Science Times section of the NY Times.

Ms. Cox served as President of the National Society for Healthcare Foodservice Management (HFM) from 2005-2006. She led this organization of 5,000 members, which included executives from healthcare organizations, food manufacturing, distribution, and consulting companies. Sharon also served in the American Dietetic Association’s House of Delegates as a professional issues Delegate, a role that helped shape national policies for food and nutrition initiatives.   Sharon’s latest publication in the Journal of American Dietetic Association (2014) “Using Academy Standards of Excellence in Nutrition and Dietetics for Organization Self-Assessment and Quality Improvement.” is a must-read guide to building a road map for any organization on track for best practices.

Committed to education, Sharon was a dietetic intern preceptor and adjunct professor of food service systems and wellness at Hunter College. Sharon holds a Master’s degree in Education and Allied Health from New York University and is a Registered / Licensed Dietitian in the state of North Carolina. In 2007, she received the North American Association of Food Equipment Manufacturer’s (NAFEM) honorary Doctorate of Foodservice.

Celena L. Evans, MBA, PMP | Head of Marketing & Product Strategy


Celena is a strategic business leader with over 20 years’ experience across several industries in marketing, product and project management roles with multi-billion dollar corporations. She has a passion for developing innovative solutions that successfully meet both customer and company needs, while bridging strategy and execution to consistently deliver exceptional results.

Her most recent position was Director of Marketing for Cox Automotive Media Solutions Group, where she was responsible for marketing digital advertising products under the Autotrader, Kelley Blue Book and Dealer.com brand names to automotive dealers nationwide. From 2012 to 2016 she was Director of Marketing for the NAPA Rayloc division of Genuine Parts Company. There she was responsible for product management, marketing programs and pricing for leading automotive aftermarket parts brands. From 2006 to 2012 she worked for Heatcraft Refrigeration (a division of Lennox International), a leading supplier of equipment for foodservice and food retail, where she held the positions of Segment Manager-Foodservice and Group Manager-Product Management.

Celena is an avid supporter of organizations that focus on women, minorities, children, and education. She is currently secretary of the board of trustees for Literacy Action, the oldest and largest adult education program in the Southeast. She served on the Emory University Executive Women of Goizueta alumnae board from 2008 to 2013 and held positions of President, as well as Chair of the Advisory Board.   In recognition of her leadership in business, Celena was named to the 2009 “Top 40 under 40” by the Atlanta Business Chronicle.

Ms. Evans holds a B.S. in Mechanical Engineering from the University of Rochester, an M.S. in Mechanical Engineering from Georgia Tech, and an M.B.A. from Emory University’s Goizueta Business School. She is a 2009 graduate of the Pathbuilders Achieva program for high-performing people. She is also Pragmatic Marketing Certified, Toastmasters Competent Communicator, and a Project Management Professional (PMP).

Strategic Advisors

Veronica McLymont, PhD, RDN, CDN

Director Food and Nutrition Memorial Sloan-Kettering Cancer Center

Tonnia Thomas, PhD

President of Supplier Support Group, LLC; a consulting and execution support firm for suppliers.

Kimberly Brock Brown CEPC, CCA, AAC

Certified Executive pastry Chef and Author who continues to transcend her role as Chef to changing the lives of people through works beyond the kitchen.

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